You're an expert. But so is AI. And it's stealing your business.
I'm Katie Read — The Buy-haviorist™ — and I can fix that.
As featured in Forbes
I'm a Buyer Psychologist With a Unique Expertise
I know exactly how buyer psychology is changing in the Age of AI. When AI came along, I had already built the framework that explained the shift.
My Castle Guard Framework™ is a 16-point diagnostic based on years of buyer psych research that instantly tells you where your sales are falling off — and why.
Here's what you need to remember: Buyers don't object — they guard. They're not objecting, they're protecting. Every buying decision has to clear four internal Guards: Drive, Identity, Risk, and Pattern. If even one Guard says no, the sale dies.
The Problem: The Good Enough Economy
When AI arrived, I thought two things: Hallelujah — this is going to be incredible for my work. And: Holy hell, everyone I know is in trouble.
Because AI created what I call the Good Enough Economy: a world where your buyers can get 80% of what you sell for free from ChatGPT.
The ground has fundamentally shifted, and it's a structural threat to every business built on selling expertise.
You just need more sales. And I can help.
How I Work With Brands (Big and Small)
What Would Katie Do?™ (WWKD) — For Expertise-Based Business Owners
A 1:1 intensive where I diagnose exactly what's blocking your buyers and hand you the fix. We look at every part of your business, your marketing, your messaging, and your offers. For business owners who are ready to stop guessing and start earning again.
Castle Guard Intensives — For Marketing Teams & Brands
$9K / $18K Half-day or full-day intensives where I take your team through the full 16-point diagnostic on your offers and your buyers. You'll finally see which guard your marketing has been fighting instead of supporting — and exactly how to fix it.
Living Personas™ — For Brands With Market Research
Custom AI-powered buyer personas built from your actual customer research, not demographic guesswork. The same methodology I brought to brands like Every Man Jack. Starting at $12k, for brands with market research.
Why Me
I didn't turn 19 and become an Instagram marketing coach. Instead I had a 20-year clinical psychology career. When I shifted to entrepreneurship I built my first business to seven figures in year one on buyer psychology principles — not ad spend, not vibes — working alone at my kitchen table.
I was recently featured in Forbes for my AI-powered approach to understanding buyer behavior.
I was brought into Intel to teach my AI + Psych strategies to employee teams.
My weekly newsletter, Buy-havior™, goes to 13,000+ marketers and small biz owners with a 65–74% open rate every single week.
I'm not a regurgitation-marketer who repackaged a Hormozi video. I'm a clinician who spent two decades studying how people actually make decisions — and built the diagnostic system around it.
"One of the best trainings I've ever had. So efficient, impactful, and applicable." — Senior Manager, Intel
The Buy-havior™ Newsletter
Lands weekly with one buyer psychology insight you can use immediately, plus a cut-and-paste AI prompt to put it to work in your business that same day. 13,000+ marketers and business owners read it. The open rate makes email marketers cry. And each one is written by me, not ChatGPT.
Subscribe + get 10 free AI prompts to understand your buyers better →
Speaking & Media
I'm a frequent podcast guest and conference speaker on buyer psychology, the Good Enough Economy, and how AI is changing what people are willing to pay for. If your audience is full of expertise-based business owners trying to figure out why their stuff stopped selling — I'm your guest.
Dana Malstaff of the mega-brand Boss Mom read one newsletter and immediately had me on the show — then made me a recurring co-host.
Connect
LinkedIn: linkedin.com/in/katie-read-buyhavior
Book a call: calendly.com/katieread/corporate-inquiry